UNLV Interaction & Media Sciences Lab

Collage of human head, gear mechanism, digits and various abstract elements on the subject of intelligence, science, technology, human and artificial mind.

The UNLV Interaction & Media Sciences (IMS) Lab is an interdisciplinary lab that specializes in state-of-the-art-research into human-computer-interaction, video games, game-based models, virtual reality, and simulations. We focus our research on understanding technology from the human perspective, specifically in the context of human learning, behavior, and socio-emotional competencies.

Located in the Carlson Education Building, room CEB 313/330, the lab actually consists of three separate workspaces:

  • Traditional desktop research lab
  • Virtual reality lab
  • Lab coordinators' office

The IMS Lab was created, in part, to provide graduate students with an opportunity to actively engage in mentorship-guided research and develop the skills necessary for work at public and private research jobs, as well as academic positions.


Current Projects

  • Video Games as Stealth Assessments - examining the effectiveness of game-based models as a basis for emerging psychoeducational assessments.
  • Play & Learning in Online Arena Battle Games - predictive modeling of performance outcomes in League of Legends.
  • Psychometrics of Technology-Based Assessments - comparative analysis of paper and pencil versus computerized assessment.
  • Presence, Perspective, and Virtual Reality - assessing the efficacy of virtual reality in empathetic narrative.

Research Equipment

Research Workstations

The IMS Lab is equipped with a five computer systems, each of which contains:

  • Liquid cooled i7 CPU
  • NVIDIA Geforce 1080GTX
  • 1TB SSD.

The system also has 12TB of internal storage for screen capture and video recording. Each has been equipped with a special suite of tools for data collection, including an LED capable mouse, keyboard, and headset. A comprehensive suite of games and software is also available.

Mobile Research Capabilities

The IMS Lab also has a mobile cart containing 20 Macbook Air laptops for research purposes. Each has a solid-state drive and current versions of Mac OS and software.

Virtual Reality

In a separate room, the IMS Lab is equipped with a top of the line Virtual Reality and Gaming computer. This system boasts:

  • Liquid cooled i7 CPU
  • NVIDIA Geforce 1080GTX
  • 1TB SSD
  • 12TB of internal storage for screen capture and video recording

For VR research, the lab uses the current release of the HTC VIVE. A comprehensive suite of games and software are also available.

Other Research Tools

In addition to computer hardware, the lab continues to seek a variety of input devices. Currently, the IMS Lab has the eMotiv EEG headset for craniocerebral research.


For more information regarding the IMS Lab, fill out their request form to contact the IMS team or speak directly with Michael McCreery, Ph.D. at michael.mccreery@unlv.edu.