Illustrated graphic of a left hand and right hand holding a pen writing in a thought bubble on blue background, and Americans for the Arts and Arts and Economic Prosperity 6 study logos. Text reads: The arts grow tourism, generate government revenue, and create jobs. Change the Conversation
Illustrated graphic of a pair of hands holding the earth on pink background, and Americans for the Arts and Arts and Economic Prosperity 6 study logos. Text reads: 72% of Americans believe the arts unify our communities regardless of age, race, and ethnicity. Change the Conversation.
Jan. 11, 2023

The Performing Arts Center at UNLV is pleased to announce its participation in Arts & Economic Prosperity 6 (AEP6), the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. Administered by Americans for the Arts, AEP6 will examine the economic impact of the arts and culture in Clark County and 386 additional communities representing all 50 states and the District of Columbia. 

The Arts & Economic Prosperity® series is conducted approximately every five years to gauge the economic impact of spending by nonprofit arts and culture organizations and the event-related spending by their audiences.

You can expect to see the survey at the final shows of our season: Mnozil Brass on Mar. 3, 2023, Bokyung Byun on Mar. 24, 2023, Emanuel Ax on Apr. 20, 2023, and Meng Su on May. 5, 2023! 

In 2017, AEP5 documented that the nonprofit arts and culture industry generated $166.3 billion in economic activity (spending by organizations plus the event-related spending by their audiences) which supported 4.6 million jobs and generated $27.5 billion in government revenue. The AEP series demonstrates that an investment in the arts provides both cultural and economic benefits.

Americans for the Arts is committed to addressing equity and inclusion as a critical component of the methodology, organizational participation, and collection of data for AEP6 by centering and representing BIPOC (Black, Indigenous, People of Color) and ALAANA (African, Latinx, Asian, Arab, Native American) identifying communities—a segment of the nonprofit arts and culture sector that has been underrepresented in past studies.

Nolen V. Bivens, president and CEO of Americans for the Arts, commented, “The arts are economic catalysts—strengthening the economy by creating jobs, generating government revenue, and driving tourism. Community is where the arts make a difference, and while the national impact data are impressive, at its core, AEP6 is a local story. I look forward to seeing its results, which will be key in persuading decision-makers that the arts benefit all people in all communities.” 
For more information and a full list of the communities participating in the AEP6 study, visit