Small Business, Big Ideas: Experience Marketing Class Benefits Community & Students
As part of the Experience Marketing class in the Lee Business School students must develop a real-world marketing strategy on a tight deadline for a local business. After researching a variety of small businesses, students have only three weeks to work with a client business, develop a marketing plan, logo, website, and video. By the end of the course, students also develop a 25-page report that includes research and customized marketing strategies. Students and businesses benefit.