First Place Finish! UNLV Students Win International Marketing Competitions
UNLV’s student chapter of the American Marketing Association (AMA) topped hundreds of national and international student teams in both the Collegiate Case and the SABRE Business Simulation competitions sponsored by the American Marketing Association. The UNLV teams bested traditional business powerhouses like Wharton and Johns Hopkins to take top honors in both contests. UNLV’s award-winning case competition team devised a marketing strategy for the Wall Street Journal to enhance readership and perception among college students.