University Communications

UNLV Magazine

Audience: 60,000 alumni, donors, and community leaders.
Distribution: Mail. 2x year.
Focus: A reflection of the culture of UNLV and the experiences, opinions, and emotions of its graduates and faculty.
Best for: Depth stories, particularly on major initiatives. Alumni profiles. Personality-driven stories. Campus history. Quirky stuff.
Not for: Time-sensitive materials. For targeted audiences. For students.
Effort required: Extensive coordination. More focus on quality of writing & visuals. Harder to get stories placed. Longer lead times.
URL: http://magazine.unlv.edu
Contact: Cate Weeks, 895-2626

UNLV Highlights / UNLV 101/ Misc Collateral

Audience: Varies.
Focus: Points of pride and proof of UNLV’s value.
Best for: Facts and interesting blurbs repurposed for publications in fact sheets, 101 book, etc. University achievements, community programs, faculty and student milestones, and institutional statistics.
Not for: In-depth pieces, breaking news.
Effort required: Moderate to extensive coordination. Generally pulled from other sources. Time needed to gather and verify information and produce.
URL: unlv.edu/about
Contact: Highlights: Diane Russell, 895-0894

UNLV Today

Audience: UNLV employees.
Distribution: Daily email during workweek.
Focus: General announcements.
Best for: Events, announcements, training and professional development, HR and employment announcements, new hires and retirements, organizational changes, and athletic events.
Not for: Students. Community members. Messages not consistent with existing university policy (political and religious policy), messages of a purely personal nature.
Effort required: Minimal. Submissions reviewed, possibly edited for clarity, grammar, and appropriateness.
URL: http://news.unlv.edu/unlvtoday
Contact: Diane Russell, 895-0894

RAVE

Audience: Students.
Distribution: Weekly (arrives in student Rebelmail inboxes on Saturday).
Focus: General announcements.
Best for: Events and announcements.
Not for: Faculty/staff. Community members. Messages not consistent with existing university policy (political and religious policy).
Effort required: Minimal. Submissions reviewed, possibly edited for clarity, grammar, and appropriateness.
URL: http://oit.unlv.edu/rave
Contact: OIT, 895-0777

UNLV Impacts

Audience: External, local community.
Distribution: Monthly. 20,000 faculty/staff, alumni, and donors.
Focus: The impact UNLV has in the community through its research activities, community outreach efforts, and campus events.
Best for: Shorter newsy items, multimedia stories, stories that drive readers to web.
Not for: Depth stories.
Effort required: Extensive coordination. Advance time needed to write, edit, and produce e-newsletter.
URL: http://impacts.unlv.edu
Contact: Cate Weeks, 895-2626

Alumni E-newsletter

Audience: Alumni (whose emails we have).
Distribution: 12x year. 40,000 alumni and leaders.
Focus: A reflection on alumni and the activities of the association.
Best for: Short, timely articles.
Not for: Non-alumni activities.
Effort required: Moderate coordination. Advance time needed to write, edit, and produce.
URL: unlv.edu/alumni/newsletter
Contact: Amy Bouchard, 895-5587

Alumni Flash

Audience: Alumni (whose emails we have).
Distribution: As needed. 40,000 alumni and leaders.
Focus: Quick messages to promote upcoming events.
Best for: Announcements, events, mixers, and travel opportunities.
Not for: Non-alumni activities.
Effort required: Moderate coordination. Writing and editing required. Can be sent out quickly.
Contact: Amy Bouchard, 895-5587

UNLV Homepage and Audience Homepage slides

Audience: All website visitors.
Distribution: A weekly rotation, but quick turnaround possible.
Focus: To welcome visitors to the website and to UNLV.
Best for: Promoting UNLV’s stories, highlighting major campus events, and resource reminders.
Not for: Targeted audiences. Audience slides are for targeted audiences.
Effort required: Minimal. Ability to write quick, catchy copy. Eye for photo that fits space.
URL: unlv.edu/web/slide-requests
Contact: Cate Weeks, 895-2626; Deana Waddell, 895-5497

UNLV Calendar

Audience: All
Distribution: Posted on calendar site. Major events featured on homepage module. Feeds to other websites can be created for specific event types.
Focus: Central source for UNLV event information.
Best for: Lectures, performances, academic events, cultural activities, major deadlines, and athletic events.
Not for: Courses, internal staff meetings, event not consistent with existing university policies, events of a personal nature, events not related to UNLV, or solicitations.
Effort required: Minimal. Entries reviewed, possibly edited for clarity, grammar, appropriateness, and length.
URL: unlv.edu/calendar
Contact: Isabelle Johnson, 895-3963

News Center

Audience: General
Focus: Brings together news and features from a number of sources, including print publications, news releases, and e-newsletters.
Best for: Archiving content.
Not for: Distributing.
Effort required: Minimal to post. Have to enter story into CMS. Stories have to be updated and rotated.
URL: news.unlv.edu
Contact: Cate Weeks, 895-2626

Accomplishments

Audience: UNLV employees and students.
Distribution: Posted online monthly. 
Focus: Self-submitted briefs highlighting the professional accomplishments of UNLV people.
Best for: Awards, published works, conference presentations, etc.
Not for: Community or alumni accomplishments.
Effort required: Takes time to edit submissions and post to website.
URL: news.unlv.edu/accomplishments
Contact: Diane Russell, 895-0894

Facebook, Twitter, and Other Social Media

Audience: General. UNLV followers.
Distribution: Post as necessary.
Focus: Keeping constituents informed and engaged in conversation.
Best for: Quick bits of information, event details, news about UNLV, photos, and videos. Personal messages.
Not for: Detailed messages, nonuniversity promotions.
Effort required: Minimal effort required to post; some effort required to respond to posts and tweets and on when to post based on event dates/deadlines.
URL: http://facebook.com/UNLVOfficialSite; http://twitter.com/unlvnews
Contact: Barbara Childs, 895-2381

Videos (YouTube and Others)

Audience: General
Distribution: Videos posted on YouTube archive and on UNLV websites as available, and cross-promoted via other social media channels.
Focus: Personal messages about UNLV.
Best for: Editorial stories, promotional videos/commercials, recordings of major events, interviews with president and faculty.
Not for: Breaking news.
Effort required: Extensive coordination for filming, editing, and posting videos.
URL: http://youtube.com/unlv
Contact: Barbara Childs, 895-2381

News Releases

Distribution: As necessary to appropriate news media and posted to UNLV News Center page.
Focus: Background information for the news media.
Best for: Relaying background information about research breakthroughs, noteworthy publications, community outreach efforts, and campus initiatives.
Not for: Nonmedia.
Effort required: Moderate to extensive. Writing, distribution time, and follow up.
URL: news.unlv.edu/Release
Contact: Tony Allen, 895-0893; Afsha Bawany, 895-5515; Megan Downs, 895-0898

Media Advisory

Distribution: As necessary to targeted list of news media and, when appropriate, posted to UNLV “News and Announcements” page.
Focus: Date-sensitive information.
Best for: Relaying background information on “day of” event.
Not for: Nonmedia.
Effort required: Moderate. Writing, distribution time, and follow up.
URL: news.unlv.edu/release
Contact: Tony Allen, 895-0893; Afsha Bawany, 895-5515; Megan Downs, 895-0898

Email/Phone Pitch

Distribution: As necessary.
Focus: Less formal, targeted to specific media outlets/reporters.
Best for: Faculty/student expertise on topics making news, ongoing campus research, time sensitive campus events/initiatives, and community outreach programs.
Not for: Nonmedia.
Effort required: Moderate. Writing, distribution time, and follow up.
Contact: Tony Allen, 895-0893; Afsha Bawany, 895-5515; Megan Downs, 895-0898