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Dr. Billy Bai is Associate Professor in the William F. Harrah College of Hotel Administration at the University of Nevada Las Vegas (UNLV) and Assistant Dean for Singapore Academic and Student Affairs in our UNLV Singapore campus. He holds a Bachelor of Arts degree from Nankai University (1986) and two masters’ degrees from the Hong Kong Polytechnic University (1997) and Purdue University (1998) in hospitality and tourism management. He has also earned a doctoral degree at Purdue University (2001).

His current research interests focus on hospitality and tourism marketing with a particular emphasis on relationship marketing, customer behavior and loyalty, branding, and destination marketing. He has 33 journal articles and 8 book chapters and contributions to books published or accepted for publication as of December 2011. Dr. Bai currently serves on 7 editorial boards (such as Journal of Travel and Tourism Marketing and International Journal of Contemporary Hospitality Management) and reviewed academic research papers for 19 journals and 10 national/international conferences. He is co-guest editor and guest editor for International Journal of Contemporary Hospitality Management and Journal o f Teaching in Travel and Tourism. He was named the Outstanding Paper Reviewer by I-CHRIE (International Council on Hotel, Restaurant, and Institutional Education) in 2003 and the International Journal of Contemporary Hospitality Management in 2011 for his contribution in providing best quality review comments to his peers. Dr. Bai was the Paper Review Committee Chair for the 7th APacCHRIE conference in Singapore, 2008 Harrah’s International Hospitality and Convention Summit in Las Vegas, USA, Track Chair in Marketing for the Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism (2006 to 2010) in USA. Dr. Bai has won 3 best paper awards at the annual I-CHRIE conference in 2000 and 2002 and EURO-CHRIE in 2005. He is the recipient of 2007 Sam and Mary Boyd Distinguished Professor Award for Research and the recipient of 2008 Ace Denken Distinguished Researcher award from the Harrah Hotel College. He has conducted various consultancies and seminars for hospitality and tourism organizations and industry practitioners from China, Japan, South Korea, and the USA. Due to his outstanding achievements in his field, Dr. Bai has been selected in Who’s Who in America in 2010.

Dr. Bai teaches hospitality marketing both at the undergraduate and graduate levels. During his tenure at UNLV since 2001, Dr. Bai has been an active graduate faculty member. He has served on over 70 graduate research committees, 29 of which as Chair. He was the Ph.D. Program Advisor in the Harrah Hotel College from 2009 to 2011. He is a member of several professional associations such as I-CHRIE.