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"Nevada: a State Connected," Las Vegas Sun, April 14, 2013

Posted: April 15, 2013

Nevada: a state connected Robert E. Lang, UNLV director of Brookings Mounain West, authors this OpEd that examines Nevada's new economic development plan and the introduction of a new sate "brand." "As one of the co-authors of the Brookings-SRI study that led to the state’s current economic development plan, I am concerned that Nevada is sending the wrong message to businesses in its new brand: “A world within. A state apart.” We can debate the merits of the tag line as a tourist hook, which I see as a forced version of the “Keep Austin Weird” slogan, but as an economic development label, it is a complete disaster. A key finding in my study was that Nevada’s global connections — not its remoteness and separateness — are its best assets." Read more: