Department of Sociology

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Dr. Bernhard Does TED Talk!!

Posted: May 12, 2014

Dr. Bo Bernhard gives a TED talk at the TEDx event at UNLV.

Check out the talk at:

Dr. Bernhard’s description: My "big TED talk idea" is that Las Vegas is, contrary to popular opinion, a smart place; in fact, our scientific understanding of "smart" is bending in the direction of Las Vegas.  The argument rests in tourism, actually -- and that the "social intelligence" required to interact successfully with 40M people annually is in fact "the new way to be smart," according to the research.

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