Primary Color Palette

Scarlet

Our most widely used color is UNLV scarlet. It can stand alone in any marketing application for any audience. The broad definition of scarlet is “a brilliant red color with a tinge of orange.” It is associated with concepts like courage and passion. It is bold, proud, and rebellious. It stands out in a crowd, quickens the pulse, and causes an emotional reaction when viewed. At UNLV, scarlet speaks to our passion for life, action, and, of course, rebellion. We display it proudly and use it to support and accelerate our communications and marketing.

Gray

Our UNLV gray is best used as an accent color rather than as the dominant color in a design.

Dark accent

An alternate, dark accent version of both the scarlet and the gray provide added dimension and depth when designing visuals. This darker accent version is not to be used in place of the primary scarlet.

Accents

Secondary Color Palette: Muted & Neutrals

A set of secondary colors have been created that serve to complement the primaries and to assist designers with color decisions. This palette is meant only to complement the primary palette, which should always be the dominant set of colors in any design representing the university as a whole or the major programs and offerings of the university.