UNLV Libraries invites you to attend their Business by the Book Workshop Series. Meet and connect with other small business leaders while learning how to use the free resources at the UNLV Libraries to better your business. Refreshments will be served.
- Workshop 1 - Demystify Your Customer: Market Research Made Easy
Are you considering opening a new business or expanding your existing offerings? Learn how to use research tools to identify marketing trends and find information that can be immediately applied to your business strategy.
Get answers to these questions, and more:
How much of the market share does my product command in my industry? What are the trends in my industry that could lead to an expansion of my product lines or services? Who are my competitors? How can I use this information to improve my business? Where are my customers, both locally and globally, and how can I reach them?
Basic computer skills required.