Academics

Bachelor of Science in Business Administration; Marketing

At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interest, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.

Learning Objectives

  • Synthesize topic-related basic and applied research in marketing.
  • Incorporate research based consumer psychology into marketing problem analysis and strategy.
  • Critically evaluate marketing strategies.
  • Describe, evaluate and apply a market orientation.
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