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Royalty Licensee Evaluation Guidelines

The UNLV Alumni Association (called “the association”) is committed to entering into royalty licensee agreements that provide use of the Alumni Association's mark and name in the marketing of quality products and services which offer a tangible value to our participating members. Royalty licensees promote and drive membership in the association.

Submit your royalty licensee proposals in writing to Blake Douglas.

The royalty licensee committee shall evaluate potential partnerships in the following four key areas:

  1. Royalty Licensee Characteristics
    Licensee should:
    1. Offer unique or highly desirable products or services tailored to association members.
    2. Provide value to association members.
    3. Drive membership in the association.
    4. Be relevant to the university and/or alumni in their personal or professional lives.
    5. Be available to a majority of all association members.
    6. Satisfy all applicable licensing, trademark, or copyright requirements of the association and/or the university.
    7. Not directly compete with existing partnerships.
    8. Be with established organizations or companies with documented track records of outstanding customer service.


  2. Role of the Partner
    Licensees should:
    1. Provide participation and revenue reports on the program’s status to the association on a regular basis.
    2. Develop a detailed marketing plan that does not require substantial out-of pocket expenditures by the association.
    3. Demonstrate a proven success rate at other similar universities or nonprofit organizations.
    4. Provide references from other alumni associations or nonprofit organizations as well as the names of three additional clients we may contact.
    5. Provide documented outstanding customer service in terms of both quality and timeliness of the response to our members and program manager(s).
    6. Provide expected participation rates and revenue projections for the term of the proposed agreement.
    7. Produce high-quality personalized marketing materials for the association at the licensee’s expense.
    8. Present all marketing materials to the association for review and approval prior to printing and distribution.
    9. Include disclosure language in all marketing materials to indicate that revenue generated partially supports the association.
    10. Produce documented information on organization financial performance.


  3. Tax Obligations and Requirements
    1. Licensees must understand passivity and unrelated business income tax obligations and requirements.
    2. The association must remain passive in its role in any agreement.
    3. Agreements must provide the association with royalties, not commissions or shares.


  4. Contractual Elements
    Licensee agreements:
    1. Provide upfront revenue guarantees when possible.
    2. Require that confidentiality and privacy statements be signed.
    3. Must provide an addendum outlining projected marketing elements and anticipated performance.
    4. Must contain legal language outlining the process for dispute resolution.
    5. Must include a term of agreement commensurate with the product or service offered and must specify the number of years in the initial agreement term.
    6. Must provide a clause for early termination on the part of either party, with a minimum of 30 days’ written notice.
    7. Should provide sufficient financial and legal protection to the association based on the level of risk associated with the licensee agreement.